The new arsenifilon.com is in the oven — a new edition of the studio, new work, new writing. Back shortly with something sharper.
The Journal
11 essays · 2026—
Practical breakdowns of what makes service business sites actually rank, convert, and last. Pricing analysis, case studies, and the math nobody else is doing. No listicles.
№ 01 · 5 min read
March 2026
Speed isn't a feature — it's the foundation. Here's the exact process I use to get every site loading in under a second.
№ 02 · 6 min read
March 2026
I built my first 20 sites on WordPress. Then I switched to Next.js and everything changed. Here's why.
№ 03 · 4 min read
March 2026
Template sites are cheap and fast. They're also indistinguishable from your competition. Here's what that actually costs you.
№ 04 · 5 min read
March 2026
WordPress powers 43% of the web. Next.js is what I build everything with. Here's when each one actually makes sense.
№ 05 · 4 min read
February 2026
Every second your site takes to load costs you visitors, ranking, and revenue. Here are the numbers.
№ 06 · 5 min read
February 2026
Red flags, right questions, and what to look for when hiring someone to build your business website.
№ 07 · 7 min read
May 2026
Real pricing breakdown for plumbers, movers, contractors, electricians, cabinet shops — what each tier actually includes, what's overpriced, and what's a trap.
№ 08 · 6 min read
May 2026
Wix sites have an SEO ceiling that no amount of meta tag tweaking can break through. Here's what's actually broken under the hood.
№ 09 · 8 min read
May 2026
What separates a website that brings in customers from one that just exists. Specific, page-by-page checklist for service businesses in 2026.
№ 10 · 9 min read
May 2026
Royal Moving had zero web presence. Three days later they were getting daily quote requests through Google. Here's exactly what shipped, what's behind the curtain, and what changed.
№ 11 · 7 min read
May 2026
What you actually pay for a website over five years — including platform rent, transaction fees, redesign costs, and the hidden math nobody talks about.